Secret Dynamics
Secret Dynamics is a subsidiary of The Denim Family, located at Langstraat 3-4, 5595 AA Leende The Netherlands. The Denim Family BV is on behalf of Secret Dynamics responsible for the data processing of private information as stated in our privacy declaration.
Contact details:
Langstraat 3-4, 5595 AA Leende, The Netherlands
Phone: 0031 616980467
Alex van Ieperen is the Privacy protection officer within The Denim Family BV. He can be contacted at alex@thedenimfamily.com
Personal Data We Process
The Denim Family BV processes your personal data because you use our services and/or because you provide this information to us. Below is a list of the personal data we collect:
- First and last name
- Address details
- Phone number
- Email address
- IP address
- Other personal data you actively provide (e.g., by creating an account, through correspondence, or via phone)
- Location data
- Website activity data
- Internet browser and device type
- Bank account number
Sensitive and/or Special Personal Data
Our website and services are not intended to collect data on visitors under the age of 16 unless they have parental or guardian consent. However, we cannot verify a visitor’s age. We encourage parents to be involved in their children's online activities to prevent data collection without parental consent.
If you believe we have collected personal data about a minor without consent, please contact us at alex@thedenimfamily.com, and we will delete the information.
Purpose and Legal Basis for Processing Personal Data
The Denim Family BV processes personal data for the following purposes:
- Processing payments
- Sending newsletters and promotional materials
- Contacting you if necessary for our services
- Informing you about changes to our services and products
- Providing you with the ability to create an account
- Delivering goods and services
- Analyzing website behavior to improve our website and product offerings
- Complying with legal obligations, such as tax regulations
Automated Decision-Making
The Denim Family BV does not make decisions based solely on automated processing that may have significant consequences for individuals. This includes decisions made by computer programs or systems without human involvement.
Data Retention Periods
We do not retain your personal data longer than necessary. Below are our retention periods:
Data TypeRetention PeriodReason
- Name & Address 7 years Legal requirement (for invoices & administration)
- Phone Number 2 years For warranty and recall obligations
- Email Address 2 years For warranty and recall obligations
- IP Address 2 weeks Order processing & service improvements
- Website Activity Data 2 yearsService improvements
- Browser & Device Type 2 weeks Order processing & service improvements
- Bank Account Number 7 years Legal requirement (for invoices & bank statements)
Sharing Personal Data with Third Parties
We share your data only when necessary to execute agreements or comply with legal obligations.
- Carriers: We share delivery-related data with our shipping partners. If carriers involve third parties in deliveries, your data may also be shared with them.
- Banks (RABO): If necessary, we share payment-related data with our bank to process transactions.
We ensure all third parties handling your data maintain the same level of security and confidentiality through data processing agreements. We never share your data with third parties for commercial purposes without your explicit consent.
Cookies and Similar Technologies
The Denim Family BV only uses technical and functional cookies, along with privacy-friendly analytical cookies that do not track personal data.
Cookies are small text files stored on your device to ensure website functionality and user experience improvements. You can disable cookies in your browser settings or delete stored cookies at any time.
Your Rights: Access, Modify, or Delete Data
You have the right to:
✅ Access your personal data
✅ Correct or delete your data
✅ Withdraw consent for data processing
✅ Object to data processing
✅ Request data transfer to another organization
To make a request, email alex@thedenimfamily.com Please include a copy of your ID, with your photo, MRZ (machine-readable zone), passport number, and citizen service number (BSN) blacked out to protect your privacy. We will respond within four weeks.
If you have concerns about how we handle your data, you can file a complaint with the Dutch Data Protection Authority via:
🔗 https://autoriteitpersoonsgegevens.nl/nl/contact-met-de-autoriteit-persoonsgegevens/tip-ons
How We Protect Personal Data
The Denim Family BV takes data security seriously and implements measures to prevent:
🔒 Unauthorized access
🔒 Data loss
🔒 Misuse
🔒 Unwanted disclosure
🔒 Unauthorized modifications
If you believe your data is not secure or suspect misuse, please contact our customer service or email alex@thedenimfamily.com.